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PRESS RELEASE

RICE LAKE, WISCONSIN - STRAIGHT FORWARD EXPANDING TO RICE LAKE

Straight Forward of Wisconsin Inc. is pleased to announce its newest expansion into Rice Lake, Wisconsin. Straight Forward is a growing, privately held call center/consulting firm based in Sauk City Wisconsin which began operations in 2009. A little less than one year after opening its Sauk City office, Straight Forward expanded opening a second office in Eau Claire and now has strategically chosen Rice Lake for its third location.

The Rice Lake office is currently in development, being remodeled to better suit the unique call center design that Straight Forward operates and is poised to bring up to 100 new jobs to the Rice Lake area by the end of 2012. The interview and hiring process is already underway with great local response. The initial training class will take place starting September 11, 2012 making them ready to receive their first calls on September 17, 2012. There will be new classes held continually for the next several weeks to build the core advisor group.

In addition to announcing its expansion into Rice Lake, Straight Forward is also very happy to announce the promotion of Mr. Jeff Thomas to lead the operation which is located at 310 West South Street. Jeff joined the Straight Forward team in August of 2010 as a performance manager for the Eau Claire site. He quickly became a go to person, utilizing his professional accomplishments and previous call center experience to assist clients and staff, supporting the needs of both. Jeff has proven his dedication to the continued growth and success of Straight Forward and is very excited to lead the new Rice Lake team.

Straight Forward offers paid training and competitive wages. Full and part time positions are available.

Please visit the website at www.straightforward.cc or call 715-598-4661 if you have any questions or would like to seek a career opportunity in a fast growing firm with local roots.

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